Oris – Official Timepiece of Concours d’Lemons CA 2024

Oris, an independent mechanical watch brand from Hölstein, Switzerland, is the official timepiece of the 2024 California Concours d’Lemons. Taking place August 17, 2024 at Seaside City Hall, at 4400 Harcourt Ave, Seaside, CA. the Concours d’Lemons brings a great car show with a bit of fun to an otherwise straight laced Monterey Auto Week. Oris will bring their Airstream mobile boutique to showcase and sell over 100 of their luxurious, affordable, and extremely well made watches to the event. The coveted “Worst of Show” winner at the Concours d’Lemons will receive an Oris watch that, without a doubt, will run longer and better than any vehicle worthy of such an honor.

Alan Galbraith, Head Gasket of the Concours d’Lemons, stated, “We are thrilled to have Oris as the official timepiece of the 2024 California Concours d’Lemons! Oris watches are well built, reliable and luxurious, unlike the cars on display at the show. With over 100 time pieces on display in the Airstream mobile boutique, it is the perfect opportunity to purchase your favorite from the Oris collections. Your new Oris watch will accurately time how long it takes the tow truck to get your hooptie home after the show.”

“As an independent brand, Oris has a “Go Your Own Way” spirit, while bringing a bit of fun and smiles to an otherwise serious industry. Who better to partner with than the Concours d’Lemons. We’re excited to showcase our Airstream concept and our collection of accessibly priced luxury mechanical watches, ” said V.J. Geronimo, CEO – The Americas, Oris Watches. 

Now in its 16th year as part of the Monterey Auto Week the Concours d’Lemons features the “un-best” of the automotive world. “Any idiot with a hefty bank account can buy a fancy car,” chuckles Galbraith, “but it takes a special idiot to love terrible cars and want to inflict them on the car show world. We give those folks a venue to inject some fun and smiles into an otherwise serious and overly pretentious gathering.” 

Oris is one of a small handful of Swiss watch brands that makes only mechanical watches. A mechanical watch is a thing of beauty, designed according to principles that have been around for generations and will continue long into the future. Oris is constantly striving to make better watches that offer beautiful, innovative functions and advanced performance levels. For example, the in-house developed Calibre 400 Series of Swiss Made automatics promises a five-day power reserve, anti-magnetism and a 10-year warranty and 10-year recommended service intervals.

What – Concours d’Lemons California 2024
When – Saturday Aug. 17, 2024,  8am-1pm
Where  – 440 Harcourt Ave, Seaside City Hall lawn, Seaside, CA

For further info, contact:
Concours d’Lemons “Head Gasket” – Alan Galbraith

Oris PR – Josh Shanks